TiOâ‚‚ provides whiteness, opacity, UV protection, and visual appeal in plastics. The global plastics industry consumes ~35-40% of all TiOâ‚‚ produced. Market split: masterbatch (45%), PVC profiles/pipes (25%), packaging films (15%), engineering plastics (10%), other (5%). Three parameters consistently determine success: dispersion quality, yellowness index, and UV durability.